
One depends on the other, the informativeness of a word in that specific communicative
context usually determines if it is prominent or not, but it is the speaker’s decision. Tus, the
speaker may choose to leave non-prominent pieces of information he assumes that are part
of the common ground or shared knowledge between him and his intended audience.
Ultimately, the speaker chooses whether to present information as shared or new.
How d w selec whic word t highligh?
We select which words to make prominent regarding informativeness, the information
load of the word, thus we select which words to make prominent depending on how
important we consider them to be in that specific communicative context. We make moment
by moment decisions as regards prominence.
Usually, lexical or content words attract prominence, and we usually do not make prominent
structure words.
However, we might make prominent structure words for contrast
For example:
“No, I said give it to her, not him”
A: “You didn’t do your homework”
B: “I did do my homework”
Wha i commo groun?
The concept of common ground cannot be reduced to new and shared information or
experience. When defining "common ground", Brazil suggests that it is useful to think of the
speaker seeing his world and the hearer's as overlapping. Thus, as they speak, language
users need to make decisions regarding whether to present what they say as shared or not.
For example, Brazil argues that by choosing the referring tone we speakers are making a
particular part of the message part of the shared common ground, and when choosing to
produce the proclaiming tone we are expecting to enlarge the common ground as result of
telling our interlocutors sth that they didn’t know.
Wha ar tone?
● Tones: are changes in pitch movement. They have a meaningful load regarding
informativeness. We select which tones to produce regarding information status and
interpersonal relationships with the interlocutor.
Proclaiming tones: falling, rise-fall
From the informational status point of view, we use proclaiming tones when we want to
provide new information.
From the role of status point of view, Proclaiming tones convey divergence/separateness
between speakers.
● Falling tone: from the point of view of role relationships and interpersonal meanings,
we may use a proclaiming tone in order to show that we disagree with the other
person. For example “↘well” “↘surely” “↘honestly”. To show divergence, distance or
that you are in a position of authority.